- 제목
- [SCIE] How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology Acceptance
- 작성일
- 2020.01.22
- 작성자
- 방송통신정책연구소
- 게시글 내용
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- 논문명 : How to Forecast Behavioral Effects on Mobile Advertising in the Smart Environment using the Technology
Acceptance Model and Web Advertising Effect Model
- 게재년/월 : 2016.10
- 게재저녈명 : KSII TRANSACTIONS ON INTERNET AND INFORMATION SYSTEMS, Vol. 10, No. 10, 2016. 09, pp. 4,997 - 5,013
- 김용범, 주형철, 이봉규