On June 7th Yonsei GSIS was delighted to host the third event in the K-Arts and Culture Talk Series. Suzie Moon, manager of the Group Strategy Team of AmorePacific, gave an engaging special talk on the global expansion of K-beauty and the leading role of AmorePacific in the global success of Korean beauty companies. The special talk was met with great interest from GSIS students, who had the opportunity the learn more about the business strategies that brought Korean beauty products, routines, and ingredients to gain global recognition. In the final part of the talk, students and Suzie Moon had the chance to exchange views and ideas on the best strategies to face challenges such as increasing inclusivity and enhancing sustainability in the K-beauty industry. We warmly thank Suzie Moon for the insightful lecture and Professor Claire Jo for organizing the event!