Educational Objectives and Outline
Communication is the foundational basis of society. How democratic and efficient communication norms, structures, and institutions are is one of the most important factors in determining what kind of society you are dealing with. The ability to have an in-depth understanding of the various types of communication between individuals, groups, organizations, and countries, and the ability to communicate smoothly using the most appropriate media in specific communication situations is an indispensable ability for citizens who live in modern society. Technological development, globalization, and increasing social complexity constantly change the way people communicate. This macro change has made significant changes not only in face-to-face communication where people meet, but also in mediated communication achieved through media. Revolutionary changes are also underway in the field of journalism that serves as a social public forum. Significant changes have also started in the areas of strategic communication such as advertising, PR, and campaigns based on various communication technologies and techniques. The Yonsei Department of Media and Communication provides a curriculum which is centered around educating leaders in the revolutionary, ever-changing fields of communication, media, journalism, video, advertising, and public relations.
Our educational goals are as follows.
- 1. Recognize the importance of democratic communication and at the same time, grow as citizens who practice varied communication as engaged members society.
- 2. Be able to act as leaders with good communication skills in various fields of modern society.
- 3. Be equipped with storytelling ability that utilizes various media while adapting positively to the rapidly changing communication environment.
- 4. Systematically learn the scientific theory, methodology, and practical examples of communication phenomena.
- 5. Encourage professional knowledge, ethical awareness, and rational criticism regarding the press, media, and strategic communications areas.
History of Department of Communication.
The Department of Communication was established under the name of Department of Newspaper & Broadcasting under the College of Political Science and Law in 1972 to study communication and media phenomena. In 1976, a graduate school master's course was established, and in 1979, a doctoral course was established. In December 1980, we moved to the College of Social Science from the College of Political Science and Law. In March 2006, the structure and naming of the department changed to the Department of Communication.
Major & Focus Areas
1. Communication and Humanity
Understanding the role of communication in the processes of self-formation and development, building and maintaining interpersonal relationships, dialogue and empathy, attitude and behavioral change. A microscopic study on the problems of media and communication. (Interpersonal Relationships and Communication, Media Psychology, Persuasive Communication, Communication Ability Development)
2. Media and Society / Culture
A critical review of the processes and consequences of social and cultural systems and media / communication systems. Trying to understand the social structure of media and communication problems. (Media and Society, Political Communication, Media and Public Opinion, Communication Technology and Community, Societal Risk and Communication)
3. Broadcasting and Visual Media
Developing the production, management, and criticism skills necessary for a rapidly changing media environment based on an understanding of broadcast and visual media production processes and changing industrial structure. (Understanding Broadcasting, Visual Production Theory, Video Production Practices, Media Organization and Audience)
4. Digital Media and Journalism
Understanding the social, economic and political meaning and functions of journalism and based on such understanding, cultivating the ability to adapt to new journalistic environments. (Sociology of News, Cyber Communication, Online Journalism, Journalism Practice)
5. Communication technology and system
It is often assumed that changes in communication technology precede changes in human societies, laws, and cultural institutions. On the contrary, institutional change tends to lead to changes in communication technology. We will foster talented people who have the ability and vision to maximize the pure function of technology and minimize the reverse function in keeping with changes in communication technology. (Media Law, Media and Social Change, Telecommunication Theory)
6. Data Communication
Data is the key to making possible the communication systems of individuals and organizations. Students will learn how to efficiently collect, process, and analyze data to lead the digital media environment and cultivate collaborative skills with other disciplines. (Big Data and Society, Online Media Collection and Analysis, Data Journalism)
7. Strategic Communications
Understanding the process of establishing a creative and persuasive communication strategy for institutions and organizations to establish and maintain long-term, mutually beneficial relationships. (Theories of Public Relations, Health Communication, Organizational Communication, Advertising and PR Research Methods)
8. Digital Marketing Communications
A theoretical and practical study on various marketing communication strategies using digital new media. Students will cultivate the ability to maximize marketing campaign effects through interaction with consumers. (Understanding of Advertising, Interactive Marketing Communication, Marketing Communication Campaigns)
9. Digital Storytelling
A critical understanding of the processes and effects of digital storytelling to acquire digital storytelling technology and cultivate ability to use it creatively. (Interactive Storytelling, Game Design and Culture, Interface Design, Communication Design Workshop)
Prospects and Career paths after graduation
Graduating from the Department of Media and Communication, students will earn a BA in Media. Graduates work in various fields related to communication, media, information technology, advertising, marketing, public relations, film, digital storytelling, and data as well as being active in journalism and production. They work in government, political parties, legal professions, companies, research institutes, civic organizations, and international organizations and many continue on to graduate school and pursue careers as scholars.
Students in the Department of Media and Communication gain knowledge in their areas of interest not only through classroom lectures, but also through autonomous, student-led activities. The currently active student-led activities include the Department of Media and Communication's Student Council, Band, Advertising Club, Soccer Club, Video Production, Movie Production, Basketball Club, Journalism Society, Music Club, and Dance Club.